Online presence is very important especially for a business whether big or small. In today’s digital world, everything is searchable and if they can’t find you online or you do not have any website platform, that leaves them to doubt you, and you will lose great opportunities for your business. As a business owner, you need to know where your consumers are.

But what if consumers know your business, your products and what services you do, but they can’t reach you?

There are many factors that lead to a successful online presence and one of them is having a website. In our previous blog post, we highlighted the importance of having a website. Like we’ve said before, it’s one of the best investments that you could devote time to.

A website itself can be used to accomplish many different marketing strategies to help your business grow. Having a website means you’re giving your business the opportunity to tell consumers why they should trust you, the testimonials and facts to back up those opportunities.

Nowadays, when people hear something new especially if it’s a product, people will search for it on the internet before they purchase.

There are various ways to look at the whole standing of your website as well. But before going on any further, let’s focus first on one of the most basic elements that make up your online identity — your website design. How exactly important is it? The design of your website can make or break the business you are trying to deliver.

It actually makes a difference on how your target audience views your business or company and potentially turn them into your customers. As such, developing a website design that has an impressive user interface will result in a much better conversion rate, which leads to better business and revenue.

Before choosing the design you like for your website, choose what website platform you’ll use first. You’ll need to compare different website software – which is which? We’ll help you narrow it down to 5 best website software so you can easily choose something that perfectly fits your business!

 

WordPress

One word to describe WordPress – it’s versatile. It can be used as a simple blog, a portfolio, an eCommerce store or a complex business site.  Even online shops, forums and mobile apps are not a problem. 

There are thousands of templates and plug-ins to wade through, which is awesome if you have a specific vision of what you want, but the choices can be overwhelming if you’re looking for something straightforward. WordPress is by far the most beginner friendly solution. 

It is a free and open source website builder – means that you have maximum control over your website. At the same time, WordPress is scalable and can handle large amounts of pages and traffic. Now, I bet you understand why it’s the top on our list and actually it’s one of our favorites!

 

Wix

Wix is a drag-and-drop site builder, meaning it’s easy to use and customize. You don’t even need a single coding knowledge to build your website. It runs in your web browser (no need to install any software) and already provides its own web hosting. 

A small business might get the best use out of Wix. They have a large selection of templates with over 70 different categories to choose from. Each template is fully editable with their intuitive drag and drops site builder.

Wix is great for beginners who want a managed, easy solution to make their own website. Their user-friendly drag and drop site builder is intuitive and lets you fully customize your website without spending too much time to learn.

They are optimized for mobile devices and can be spiced up with one of the numerous apps available from the Wix App Market.

 

Shopify

Shopify is a leading online shop builder and it’s actually designed especially for online stores and e-commerce websites. As an e-commerce website builder, Shopify comes with full inventory management, unlimited products, powerful stats, easy marketing solutions, all neatly wrapped under one roof.

They have hundreds of designs to choose from, and you will never need to add code.

With its intuitive drag and drop interface, Shopify makes it super-easy to create a full-fledged e-commerce store. They also offer in-store POS, which allows you to sell products at your location while accepting all credit cards and taking advantage of Shopify’s inventory, shipping, marketing, and stats management tools.

Good news for those who use WordPress as well, because you can even integrate Shopify into WordPress, allowing you to use both great solutions at the same time.

 

Squarespace

Squarespace comes with enterprise-grade infrastructure for hosting your website. This secure and robust platform allows you to focus on growing your business without worrying about hosting. Squarespace includes tons of website designs to get started that are optimized for mobile devices.

All of these designs are fully ready for all types of content plus all the plans are ad-free! They are fully editable, and Squarespace even allows you to use multiple templates for the same website at once.

Everything looks cool, fresh and impeccable with Squarespace. All the hosting needs and processes are completely managed by them and you can simply focus on designing a wonderful website to attract more visitors. All the plans offer to comprise around the clock customer support, fully integrated eCommerce, a custom domain, a mobile website, and store. 

 

SiteBuilder

SiteBuilder is one of the more well-known website builders on the market today. They offer a combination of convenience and control to their users. Many users rave about their editor which is easy to use but still something that professional web developers can appreciate. 

If you’re looking for the easiest and simplest option, this is the one to choose. It offers all the tools you need to get a simple website up and running, including a basic eCommerce store through ECWID. They also offer one of the largest selections of pre-made templates so you have plenty of designs to choose from.